DOC Hoist

Reinventing both Marses and Voltas

problem

DOC Hoist is a startup company built around providing high-rise material hoisting and logistics solutions. It was the invention of the late Eric Snell, owner and founder of Snell Crane Service. Eric invented an innovative material hoisting solution that needed a website that explained his complicated equipment in a way that was relatable by project manager customers.

solution

The solution was to create a modern, performative website that broke down the various services offered by his business, and also explained the form and function of his products in a way that told the story of the problems his equipment solved that are unique to the high-rise construction industry. I built the DOC website and also created a number of 3D animations that demonstrate how the equipment operates in a high-rise construction project.

year

2023

timeframe

3+ months

tools

Framer