Work / Snell Crane Service
Snell Crane Service
A fast, custom-coded redesign that keeps a family-owned crane company ahead of the market.
- Year
- 2026
- Services
- Website redesign
- Industry
- Construction
01 / The problem
Snell Crane Service is a family-owned crane, rigging and heavy hauling company in Olympia, WA. I built their first real website in 2017, and it served them well, but the market moved on. Customers now compare crane companies on their phones, expect specs and load charts up front, and find them through local search across the whole Northwest.
The goal of the redesign was to stay current with those changing expectations, and give Snell a site that could grow with the business without slowing down.
02 / The solution
A fully custom-coded site with no page builder or plugins. Pages are pre-built as plain HTML, styled with hand-written CSS and enhanced with a small amount of vanilla JavaScript, then served from Cloudflare’s global network. All of the content lives in one structured data file, so fleet, service and location pages stay consistent and are quick to update.
The result is fast and fully responsive, with photos delivered as WebP in three sizes. It has a dedicated page for every crane in the fleet (with specs and load chart PDFs), more than two dozen local service-area pages for search, built-in structured data, a request-a-quote form, and 24/7 dispatch numbers on every page.
Tools
Custom HTML, CSS & JavaScript · Cloudflare
